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How to Make Sure Your Social Marketing Isn’t ‘Junk’

Your customers are growing tired of all the marketing being thrown their way on social media, says Forrester analyst Kim Celestre, who offers a list of five different ways brands can offer utility marketing.

Sep 5, 2014 4 mins

Marketing Social Networking Apps

5 Ways to Improve Your Social Media Campaigns

Nowadays, successful social media campaigns can be just as effective as multi-million-dollar ad campaigns. Failures can fall just as flat, too. The difference between winning and losing often comes down to a few key strategies that operate in tandem.

Sep 4, 2014 4 mins

Facebook LinkedIn Twitter

Facebook Vows to Destroy Click Bait and the Results Could Be Shocking

Facebook says itu2019s growing tired of some publisheru2019s bait-for-click tactics and wants to reduce the amount of sensationalized content that appears in usersu2019 news feeds. It wonu2019t be easy, though.

Aug 28, 2014 5 mins

Facebook Marketing Social Networking Apps

5 Things CIOs Should Know About Digital Signage

Digital signs will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.

Aug 27, 2014 3 mins

Marketing

What California’s BYOD Reimbursement Ruling Means to CIOs

A recent California court ruling that requires companies to reimburse workers for business calls on personal phones adds fear, uncertainty and doubt to an already-complicated BYOD landscape. CIO.com's Tom Kaneshige talks to David Schofield, a pa

Aug 26, 2014 10 mins

CIO Government Legal

The Internet of Things Brings Legal Gotchas to CIOs

CIOs must think through privacy, compliance and other legal issues before unleashing armies of sensors

Aug 21, 2014 3 mins

CIO Consumer Electronics Legal

9 Inexpensive Ways to Get Your Business Noticed Online

Small business, marketing and social media experts share their top tips for how new businesses can attract followers and drive traffic to their business without spending a lot of money.

Aug 21, 2014 7 mins

E-commerce Software Internet Marketing

How Social Networks Are Changing Mobile Advertising

Why is Facebook, and more recently Twitter, delivering results in mobile advertising while most others continue to struggle? Digital marketing experts weigh in on the secret to mobile advertising success.

Aug 20, 2014 6 mins

Facebook Small and Medium Business Twitter

Court Ruling Could Bring Down BYOD

In what could be a decisive blow to the Bring Your Own Device trend, the California Court of Appeal ruled that companies must reimburse employees for work-related use from personal mobile devices.

Aug 18, 2014 5 mins

Government IT Strategy Small and Medium Business

How to Craft a Social Media Policy

Social media policies don't need to be long documents filled with legalese. However, you do need to take the time to write a policy that protects your brand while empowering employees to communicate on today's most popular mediums. Here are

Aug 14, 2014 5 mins

IT Leadership Legal Social Networking Apps

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