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Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it applies to literally every industry. If we are talking about sports analytical technology, there is a market for that.
Technology, media and entertainment leaders this week at CES examined the veracity of digital marketing metrics, the impact of machine learning on marketing and why an experimental approach is crucial.
Social media gained even more steam in 2016, and smart companies such as Starbucks, Red Bull, Arby's and Chobani took to Twitter, Facebook, YouTube and other social channels to reach new customers and build brand loyalty.
According to the nearly 70 digital marketers, live video is poised to explode on social platforms in 2017. Here's what CMOs and marketing pros should know about this new customer-engagement format.
Small online business owners and ecommerce pros share their digital to-dos for 2017.
Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.
The internet has made it so easy to conduct consumer surveys. The downside is that there are now too many surveys and their value is declining. Here are some things you can do to make your survey a success.
Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.
Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.
Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.
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