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In this age of u201cbig data,u201d marketing metrics can be both a blessing and a curse.
Imitation is the sincerest form of flattery u2013 but it isnu2019t effective PR and marketing.
ROI is perhaps the most important business metric to be monitored. Unfortunately, boosting revenues and profits is not as simple as black and white. Hereu2019s a look at four critical under-the-radar factors that can significantly impact your sales a
Complex industries arise when patented technologies are openly available as building blocks.
A marketing leader discusses the value of a strong link between marketing and IT.
The NYT just released a blockbuster earnings report attributable heavily to their digital transformation. Insiders share the five key secrets to their surprising success.
Sometimes one small change can help decide if your data is worth it or not.
In an industry that favors youth over experience, the best defense against age discrimination may be avoiding becoming a victim in the first place
How can you improve the odds that customers will take a minute (or five) to open and take your survey? Experts in marketing and customer service share their top tips and advice for leveraging the data.
Marketing tech is booming, leaving CMOs scratching their heads as to how to create the ideal martech stack
In the digital era, business executives are becoming more involved in acquiring corporate technologies. But the CIO still largely has the final say for most technology purchasing decisions.
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